Open as of today and running throughout the weekend, a new immersive installation from Nike examines the art and science of natural motion. Located in New York City, the black-on-black labyrinthine structure is inspired by the Nike Free Hyperfeel and contains three distinct physical spaces, each presenting a different barefoot experience and a tactile exploration of unique environmental elements. Nike partnered with artists Aramique Krauthamer and Jeff Crouse on the projections and visuals, which augment the ground feel of running surfaces like stone, sand and grass.
The visitor experience is further enhanced with neuro-headsets, through which visitors produce their own audio-visual installations, informed in real time by the brain’s sensory reaction to the textures underfoot.
Located at the corner of 9th avenue and Gansevoort Street at the Gansevoort Plaza in NYC, the Art and Science of Feeling installation will be open to the public on Sept. 6, 7 and 8. A special colorway of the Nike Free Hyperfeel will also be available for purchase at this location.
This year’s International Art Fair of Rio de Janeiro aptly called ArtRio is home to more than 100 carefully curated galleries and is highlighted by the inclusion of “Nature Amplified: The Art + Science of Fit, Flex + Freedom” a celebration of the Nike Free Flyknit and the design’s “Nature Amplified” ethos. Featuring an artistic translation of the celebrated footwear innovation, Nike’s display includes the likes of an exploration of flexibility by Gisela Motta and Leandro Lima, an interactive “Fit” installation by Universal Everything, a digital sculpture by Davide Quayola and Natan Sinigaglia, and even the Free Flyknit City Pack, the Rio version of which is available exclusively at Nike Ipanema in honor of the event. “Nature Amplified: The Art + Science of Fit, Flex + Freedom” is on display through September 8 at Armazém da Utopia.
