20 déc. 2013

Dover Street Market NY x Nike Air Python

To celebrate the opening of their first store in New York City, Dover Street Market has partnered with longtime collaborator Nike to introduce its take on one of the brand’s most popular silhouettes, the Nike Air Python. Part of an exclusive five-piece capsule collection that will only be available at Dover Street Market locations, the all-black sneakers feature python-printed leather and reflective tape detailing. 








Dover Street Market New York
160 Lexington Ave.
New York, NY 10016

13 déc. 2013

Nike Tiempo ’94 Mid SP “Metallic Silver”

Nike continues to have fun dousing re-released classics in “Liquid Metal” colorways. This time around, they’ve outfitted the recently unveiled Tiempo ’94 in the same “Metallic Silver” colorway we saw applied to the Air Max 1 SP.






3 déc. 2013

Nike x Roundel by London Underground Air Max Collection


The iconic Nike Air Max models and the London tube have inspired this latest collaborative effort by the Swoosh. Inspired by the famously bold seat upholstery found in the railway’s cars, a strong patterned London fabric has been used on the sneakers of this limited edition collection

“Traditionally made from moquette (a hardwearing wool and polyester mix), the specially commissioned District geometric pattern was created by famed designer Misha Black and launched in 1978 for new trains on the District Line.
Becoming a familiar sight for the city’s tube and bus commuters during the 1980s, the District design is a moquette that defined the debut years of the Nike Air Max for generations of Londoners.
Through a sophisticated weaving process the abstract fabric reproduced using woven polyester, debuts the Jacquard innovation and wraps both the Nike Air Max 1 and Air Max 90. This engineered one-piece woven updates the fit and feel of the classic Nike Air Max silhouettes, without compromising the expression of the iconic lines traditionally achieved through cut-and-sew methods.”



2 déc. 2013

Fox Brothers x Nike Capsule Collection

Heritage English brand Fox Brothers is known for the production of some of the finest fabrics in the world. Their latest project sees the brand team up with sportswear giant Nike on a small capsule collection of footwear and apparel. The classic Nike Destroyer Jacket gets wrapped in a fine Fox Brothers wool fabric on the body and premium tan leather sleeves. The outcome is a luxury version of the classic silhouette. Matching the jacket, the beautiful premium fabrics were also applied to the Nike Air Magma boot and the Nike Dunk Hi sneaker.





8 nov. 2013

Nike “Liquid Metal” Pack

Nike has been drip-feeding us sneakers from the “Liquid Metal” pack and now we finally get to take a look at the full release from the sporting giant. Featuring two shiny, metallic colors, both the Air Max 1 and Dunk Sky Hi SP receive the eye-catching treatment which sees each color’s chemical element placed on the tongue.





30 oct. 2013

White Label Collection Styled By End Clothing

The White Label Collection from Nike Sportswear marshals the Swoosh’s iconic apparel pieces into the 21st century, utilizing the type of leading-edge technology that keeps Nike at the forefront of the industry. As styled by End Clothing, the easy wearability Fall 2013 White Label Collection is on full display, in which weatherproof and breathable materials are used for are a refined, high-end aesthetic. The goods take the form of knit and nylon taped variations of the Windrunner, as well as knit track jackets and taped performance tees. The color palette is versatile, with neutral greys and blacks joined by the occasional hit of navy.

End Clothing4-6 High Bridge 
Newcastle Upon Tyne
NE1 1EN, England












LIBERTY X NIKE WMNS “BURTON PAISLEY PRINT”


Nike and its Nike Sportswear division expanded their seasonal collaborative effort with Liberty of London, as a way to highlight four essential footwear on Nike Women‘s product line-up this season. A selection of old classic and new ones, the collection includes the Nike Air Revolution Sky High, the NikeDunk Sky High SneakerBoot, the Nike Roshe Run Hi SneakerBoot, and finally, the Nike Air Max 1, each donned with Liberty’s Bourton paisley print. Originally created during the 1960s’ psychedelic heydays, the print is available in two forms for this special collection – the Bourton Black with Solar Red and antiqued metallized black leather, the Bourton Armory Navy with Tan Nike Swoosh and navy nubuck suede. All to include braided rope laces, the collection will be available exclusively through Liberty London, select Nike Sportswear retailers, and Nike online store this mid-November.
Release Date: Mid-November 2013










Nike SB Skate App

Nike Skateboarding announces its new Nike SB Skate App. The iOS 7-compatible app takes skateboarding to the future, or that is at least the plan. The Nike SB pros (Sean Malto, Paul Rodriguez, Alex Olson, Brain Anderson, Cory Kennedy, Lance Mountain, Omar Salazar, Shane O’Neill, Stefan Janoski, Theotis Beasley) are all part of the app and ready to interact with the users.



The app comes with multiple functions, including multi-angle tilt-to-play video, YouTube dynamic uploading and streaming, gamification, Trick Tree, and the game of S.K.A.T.E.
MULTI-ANGLE VIDEO:
The app leverages the iPhone’s accelerometer enabling multi-angle, multi-speed videos featuring Nike SB riders performing tricks from the basics and beyond. This gives users an unprecedented view of a trick and allows them to learn like never before.
DYNAMIC UPLOADING AND STREAMING:
Another never been done feature, the Nike SB App’s UGC video, does not live natively on the app, but is dynamically uploaded and streamed from the app’s YouTube page. This enables the app to be small in size, increases social shareability, and provides a natural app extension to the Nike SB App’s own Youtube page.
GAME OF S.K.A.T.E.:
The app’s Game of S.K.A.T.E. platform enables consumers to randomly challenge anyone, at anytime, anywhere in the world, connecting a virtual community of skaters.
TRICK TREE:
The Trick Tree is a virtual index cataloging the taxonomy of skate tricks, allowing you to track, show-off, and catalogue every trick in your arsenal and giving you visibility to everyone else’s.
GAMIFICATION:
No other app tracks your skating progress like the Nike SB App. Based on the user’s Trick Tree executions, Pro Challenge completions, game of S.K.A.T.E. victories, and overall app engagement, badges are awarded and represent the user’s development within the app.
The Nike SB Skate App is now available to download for free here.