Nike Air Max Day Shanghai 26.03.2014

With this past Wednesday marking the 27th anniversary of the original Air Max sneaker hitting retail, Nike brought its #AirMaxDay campaign to all of its major social media outlets. We even joined in on the Instagram fun. What’s more is that Nike also opened a special pop-up shop in Shanghai with an exterior designed to resemble its sneaker box of yesteryear. Although it was more of an exhibit showcasing rare Air Max models from the past three decades, the Beaverton brand did giveaway a special edition pair of Air Max 1s customized by SBTG to the first few attendees. After enjoying the recap above, be sure to check out #AirMaxDay on Instagram to see how the rest of the world helped celebrate this birthday.

AIR EVERYWHERE EXHIBITION 27TH ANNIVERSARY (AIR MAX DAY)

2014.3.26 
WOWSAN 107, HONGDAE

Nike Lunar Force 1 High SP ‘Liquid Metal’ Pack

We spotted them already on the runway of the Hood By Air Fall 2014 show during New York Fashion Week and here they are now, officially released today. The Nike Lunar Force 1 High SP is the latest sneaker to have received the “Liquid Metal” treatment. The full upper comes in metallic silver and metallic gold options.

Nike Air Trainer 1 Mid “Super Bowl”

Inspired by the Vince Lombardi Trophy, which is hoisted in the air in triumph by the Super Bowl victors, Nike Sportswear has hooked up this edition of the Air Trainer 1 Mid. The kicks are built on a semi-translucent outsole with a glossy plastic upper that has a holographic type visual texture. 

Nike Basketball Store in Japan by Specialnormal

Tokyo-based design studio Specialnormal recently completed their latest project, designing the interior of the largest Nike Basketball store in Japan. At the shop entrance there is a space called the “initiative zone” with a large seamless screen, presentation table and free-throw space with a special stage to display the latest products. A shoe wall and presentation wall have been installed to surround the shop, along with a special Jordan Brand section at the rear. By reinterpreting the elements of conventional gymnasiums, Specialnormal carefully selected the most suitable materials for the brand’s image, such as smoke brown herringbone flooring, white-colored concrete blocks and wooden plates.

Nike Air Max 90 Sneakerboot MC SP Desert

Based off of the Country Camo Pack, Nike presents for the colder months of the year the Nike Air Max 90 Sneakerboot MC SP Desert. The genuine leather and synthetic upper comes with British desert camo upper with a matching outer sole and logo tags.

Today we come across a fun Montana spray paint can concept by designer Antonio Brasko. After having worked with big clients including Nike, EA, adidas, Dr. Martens, Adobe and many others, Brasko spends his free time on some more original personal work, involving his favorite brands. Seen here above is his Montana spray paint concept, featuring the iconic cans covered in full on branding by Nike, adidas, Supreme, Chanel and Louis Vuitton.